Business Finance
Conversion Rate Calculator
Measure conversion rate from visitors or leads and forecast the conversions needed to reach a target rate.
Conversion rate
5.00%
Results update when the form is submitted.
Detailed breakdown
- Conversion rate
- 5.00%
- Non-conversion rate
- 95.00%
- Conversions needed to reach target
- 200.00
- Expected conversions from forecast traffic
- 1,050.00
- Difference from target
- -2.00%
How this calculator works
Conversion rate divides conversions by visitors or leads. This tool assumes one conversion per visitor or lead.
Formula
conversion_rate = conversions / visitors * 100Example calculation
500 conversions from 10,000 visitors equals a 5% conversion rate.
Important considerations
Use separate calculations for sessions, users, leads, or orders. Mixing denominators makes rates hard to compare.
FAQs
Can conversions exceed visitors?
No. This single-conversion model rejects conversions greater than visitors or leads.
What does target gap mean?
It is the current conversion rate minus your target conversion rate.
Related tools
Customer Acquisition Cost Calculator, Customer Lifetime Value Calculator, Roas Calculator
Related guides
How to Calculate Customer Acquisition Cost, Customer Lifetime Value Explained, ROAS vs ROI: Which Metric Should You Use?
Disclaimer
Results are estimates for planning purposes and are not financial, tax, legal, accounting, or investment advice.