QW

Business Finance

Customer Acquisition Cost Calculator

Calculate customer acquisition cost from marketing, sales, salaries, agency, software, customers, and optional lead volume.

Marketing spend
Sales spend
Acquisition salaries
Agency and software costs
New customers acquired
Leads generated
Reset

CAC

$150.00

Results update when the form is submitted.

Detailed breakdown

Total acquisition cost
$18,000.00
CAC
$150.00
Marketing-only CAC
$83.33
Cost per lead
$15.00
Lead-to-customer conversion rate
10.00%

How this calculator works

CAC divides total acquisition cost by new customers acquired. Leads are used separately for cost-per-lead and lead-to-customer rate.

Formula

cac = (marketing_spend + sales_spend + salaries + tools) / new_customers

Example calculation

If acquisition costs total 18,000 and 120 customers are acquired, CAC is 150.

Important considerations

Include the same cost categories each month or cohort so CAC trends are comparable.

FAQs

Why reject zero customers?

CAC requires at least one acquired customer because the formula divides by customer count.

Should salaries be included?

Include acquisition-focused salaries when you want fully loaded CAC.

Related tools

Customer Lifetime Value Calculator, Conversion Rate Calculator, Roas Calculator

Related guides

How to Calculate Customer Acquisition Cost, Customer Lifetime Value Explained, ROAS vs ROI: Which Metric Should You Use?

Disclaimer

Results are estimates for planning purposes and are not financial, tax, legal, accounting, or investment advice.