Business Finance
ROAS Calculator
Measure return on ad spend from campaign spend and attributed revenue, with optional product and campaign costs.
ROAS ratio
5.00x
Results update when the form is submitted.
Detailed breakdown
- ROAS ratio
- 5.00x
- ROAS percentage
- 500.00%
- Revenue per advertising dollar
- $5.00
- Contribution after advertising
- $3,500.00
- Break-even ROAS
- 3.25x
- Revenue required for target ROAS
- $8,000.00
How this calculator works
ROAS compares attributed revenue with ad spend. ROI goes further by subtracting costs, so the page shows contribution separately.
Formula
roas = attributed_revenue / advertising_spendExample calculation
If ads cost 2,000 and generate 10,000 revenue, ROAS is 5.0x or 500%.
Important considerations
ROAS depends on attribution quality. Compare it with margin and contribution, not revenue alone.
FAQs
Is ROAS the same as ROI?
No. ROAS is revenue divided by ad spend; ROI accounts for profit after costs.
What is break-even ROAS?
It is the ROAS needed to cover ad spend plus entered product and campaign costs.
Related tools
Roi Calculator, Conversion Rate Calculator, Customer Acquisition Cost Calculator
Related guides
ROI Explained: Formula, Examples, and Common Mistakes, How to Calculate Customer Acquisition Cost, ROAS vs ROI: Which Metric Should You Use?
Disclaimer
Results are estimates for planning purposes and are not financial, tax, legal, accounting, or investment advice.